The set list.
Five services, one studio. Technology-agnostic by design — pick the combination that fits the problem, not the stack.
Custom
Development.
Web applications, SaaS platforms, and internal tools built with modern frameworks. Production-ready from day one.
What you get
- SaaS products and multi-tenant platforms built to scale
- Internal tools that replace five spreadsheets with one source of truth
- Progressive Web Apps with offline-first architecture
- APIs and backend services engineered for real-world load
- Full-stack delivery from kickoff to deployed production
The stack
Stack is a tool, not a religion — chosen to fit the problem, not the CV.
Salesforce
Solutions.
Implementation, customisation, and integration. Plus the experience to know when not to use Salesforce.
What I do
- Sales Cloud, Service Cloud, Experience Cloud implementations
- Flow Builder, Apex, and Lightning Web Components
- Integration with your existing systems — Stripe, Xero, HubSpot, anything
- Data migrations and orgs that have grown their complexity
- User Group alumni — ran specialist Salesforce Flow groups for years
Flow, the Salesforce way
Same muscles that remix a track — cueing, layering, timing the handoff. Just rendered in Flow Builder instead of Ableton.
Integrations
& Automation.
Connect the systems you already use. Stop pasting data between tabs. One source of truth instead of five.
What gets connected
- CRMs ↔ accounting systems (Salesforce + Xero / QuickBooks)
- Payment providers ↔ billing (Stripe, GoCardless)
- Forms ↔ CRM with field mapping and queue processing
- Internal apps ↔ third-party APIs with OAuth 2.0
- Zapier / Make where it fits — custom code where it doesn’t
Outcomes
AI-Accelerated
Development.
Cutting-edge AI tools in the build loop. Ship faster, without shipping slop.
What this actually means
- Weeks instead of months for equivalent outcomes
- Production-ready code, fully tested — not throwaway prototypes
- Senior engineering judgment, accelerated — not replaced
- You always get the full source code and deployment rights
What it is NOT
- “Vibe coded” — every line is reviewed and tested
- A black box you can’t maintain once I’m gone
- Vendor lock-in to a specific AI provider
AI Strategy
& Readiness.
Vendor-neutral AI consulting. No hype. No vendor quota. Just honest assessment and practical rollout.
Engagements
- Technology assessment — what’s real, what’s marketing
- Policy development — usage guardrails, data handling, audit trails
- Rollout planning — where to start, what to measure, how to scale
- Team enablement — workshops, training, internal champions
Why vendor-neutral
I don't resell anyone's AI. I don't get margin on your Copilot licences. That means the recommendation fits your business — not a vendor's pipeline.
Three engagement models.
Project
sprint
Defined outcome. Clear start and end. Ideal for MVPs, migrations, and integration projects with known shape.
Enquire →Monthly
residency
Ongoing technical partnership. A standing slot in your roadmap. Best when priorities shift week-to-week.
Enquire →Fractional
partnership
Fractional CTO / technical co-founder shape. For founders who need a senior technical mind without a full-time hire.
Enquire →